How do you refer to the rich and famous? These days, you might call a wealthy or powerful person a “one percenter” or a member of the elite. But in the 1840s, you would have called them the “Upper Ten” instead—a pithy term that sparked outrage among rich and poor New Yorkers during the 19th century.
Ironically, the term came not from an attempt to criticize New York’s elite, but to flatter them. Nathaniel Parker Willis, an author known for his chronicles of high society, coined the phrase in 1844 in an article that called for a place for rich New Yorkers to socialize in their carriages. Willis complained that there was no distinct place for the “upper ten thousand of the city” to promenade.
“He was trying to make the fashionable classes tastemakers, but also do it in a way that could work in a democratic society,” says Thomas N. Baker, professor of history at SUNY Potsdam and the author of Sentiment and Celebrity: Nathaniel Parker Willis and the Trials of Literary Fame. Indeed, he “spent his whole career talking about the benefits of getting inside” high society.